50
bo staff
Worth a lookShows a sweet-spot price point ($30.20 avg), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Avg price
Incredible$30.20avg listing price — sweet spot $15–$100
Price range
Incredible$19.51–$57.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great196.69avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 6% kills the launch gate
Market size
Good$339K$339K/yr · 492K searches
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf