76
beach chair with umbrella
Launch itA $1.8M/yr market growing +160.4% this quarter with returns at 3.6% — clears our launch bar.
Growth
Incredible+160.4%90-day search growth — must beat 0% to launch
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Market size
Great$1.8M$1.8M/yr · 2.4M searches
Avg price
Great$69.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good916.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.52–$167.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale