39
amazfit band
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$79.36avg listing price — sweet spot $15–$100
Market size
Good$623K$623K/yr · 376K searches
Price range
Okay$6.98–$192.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,717.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Returns
Okay5.4%return rate — above 6% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand