54
agility poles
Worth a lookShows a thin review moat (166 avg reviews), but a concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list.
Review moat
Great166.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.70avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$20.24–$149.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$343K$343K/yr · 220K searches
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse