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2024 topps series 2
Launch itA $7.9M/yr market growing +14.2% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$7.9M$7.9M/yr · 4.3M searches
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Great189.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.55avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.71–$248.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand