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2017 football cards
Skip itSoft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible86.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$240.65avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 19K searches
Price range
Bad$14.42–$984.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.8%90-day search growth — must beat 0% to launch