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49

yunnan baiyao

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Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Market size 25Growth 27Conversion 30Competition 55Returns 87Price range 86Avg price 95Brand share 67Review moat 72Quality gap 23

Avg price

Incredible$35.47

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Price range

Great$9.38–$60.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good633.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Market size

Bad$100K

$100K/yr · 116K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality