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51

yesterdays news cat litter

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 59Growth 44Conversion 82Competition 4Returns 98Price range 76Avg price 84Brand share 0Review moat 30Quality gap 70

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Great$18.63

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.89–$34.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$487K

$487K/yr · 296K searches

Growth

Okay+15.0%

90-day search growth — must beat 0% to launch

Review moat

Okay3,522.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand