56
whole paws
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Review moat
Good630.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$1.01–$28.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$180K$180K/yr · 125K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.85avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand