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wet dog food
Launch itA $8.0M/yr market growing +8.2% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$8.0M$8.0M/yr · 3.0M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.49avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Good$3.27–$43.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,293.15avg incumbent reviews — the moat a new listing must climb