55
waterproof blanket
Worth a lookShows a sweet-spot price point ($24.25 avg), but soft demand (-10.8% this quarter) keeps it on the watch list.
Avg price
Incredible$24.25avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 2.8M searches
Price range
Great$7.33–$54.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,136avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch