47
waterproof blanket for bed intimacy
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.88avg listing price — sweet spot $15–$100
Price range
Great$13.07–$55.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$232K$232K/yr · 224K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,879.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch