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wag dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$8.61–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$279K$279K/yr · 103K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,635.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand