51
vivanchor
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a small market ($13K/yr) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Price range
Great$9.87–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 6% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,156.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 25K searches