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vitamin k1
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$21.55avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$4.58–$68.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,691.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 65K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality