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unscented cat litter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.97avg listing price — sweet spot $15–$100
Price range
Great$10.71–$29.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$364K$364K/yr · 214K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad27,695avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand