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undercoat brush for cats
Launch itA $2.5M/yr market growing +44.9% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 1.1M searches
Avg price
Great$21.51avg listing price — sweet spot $15–$100
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$9.54–$32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,507avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand