56
ulcergard paste for horses
Worth a lookShows searches that convert (14.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 128K searches
Review moat
Great273.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$110.95avg listing price — sweet spot $15–$100
Price range
Okay$27.61–$231.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf