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turtle light bulb
Worth a lookShows searches that convert (14.3% search→purchase), but soft demand (-13.9% this quarter) keeps it on the watch list.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Price range
Good$5.13–$30.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$253K$253K/yr · 125K searches
Review moat
Okay1,784.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.9%90-day search growth — must beat 0% to launch