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turtle food shrimp
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Price range
Okay$3.49–$23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,080.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 50K searches
Brand share
Bad93%top-5 brand share — brand-locked demand