52
turtle filter cartridges
Worth a lookShows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great$20.64avg listing price — sweet spot $15–$100
Price range
Great$6.37–$44.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 46K searches
Review moat
Okay3,870.62avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand