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treat and train
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great311.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$75.76avg listing price — sweet spot $15–$100
Price range
Okay$34.04–$183.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 6% kills the launch gate
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$39K$39K/yr · 28K searches
Competition
Bad89%top-5 click share — a locked-up shelf