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tofu cat litter
Launch itA $1.9M/yr market growing +18.8% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$30.01avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 953K searches
Price range
Great$9.27–$56.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,674.45avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand