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tiny fetch dog toy
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Price range
Great$10.18–$36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good602.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 6% kills the launch gate
Market size
Okay$212K$212K/yr · 106K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-30.7%90-day search growth — must beat 0% to launch