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tender vittles cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$4.9M$4.9M/yr · 1.9M searches
Avg price
Great$22.12avg listing price — sweet spot $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Great$6.28–$43.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Review moat
Bad12,011.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand