32
swift paws
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great396.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great$88.30avg listing price — sweet spot $15–$100
Price range
Okay$39.26–$175.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 99K searches
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand