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spot farms dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$16.50avg listing price — sweet spot $15–$100
Price range
Good$11.12–$21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,525avg incumbent reviews — the moat a new listing must climb
Market size
Okay$138K$138K/yr · 32K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand