39
splash blanket
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.98avg listing price — sweet spot $15–$100
Price range
Great$13.07–$85.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Good1,122.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 37K searches