44
special kitty cat litter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.36avg listing price — sweet spot $15–$100
Price range
Good$9.47–$22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$337K$337K/yr · 287K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,682.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand