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Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($34K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Great$8.43–$39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,624.66avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 101K searches