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soft dry cat food
Launch itA $6.1M/yr market growing +6.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$6.1M$6.1M/yr · 2.6M searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$6.28–$41.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Bad13,069.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand