56
soft cat treats moist for older cats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.92–$38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Market size
Good$328K$328K/yr · 181K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,937.37avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand