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small pet door
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.56avg listing price — sweet spot $15–$100
Price range
Great$9.87–$102.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,450.41avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 6% kills the launch gate
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 36K searches