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small dog door
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.51avg listing price — sweet spot $15–$100
Price range
Great$10.70–$74.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,879.63avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 6% kills the launch gate
Market size
Bad$78K$78K/yr · 56K searches