36
small dog crates for puppies 5-10 pounds
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.46avg listing price — sweet spot $15–$100
Price range
Great$14.74–$40.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.5%return rate — above 6% kills the launch gate
Market size
Bad$44K$44K/yr · 65K searches
Review moat
Bad29,850.4avg incumbent reviews — the moat a new listing must climb