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small animal food
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 740K searches
Price range
Good$3.18–$47.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.98avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,388.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand