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slip collar
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Price range
Good$4.19–$35.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 6% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad22,933avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 134K searches