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sliding door cat door
Skip itHigh returns (13.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$127.41avg listing price — sweet spot $15–$100
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,136.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 32K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$95.22–$195.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad13.2%return rate — above 6% kills the launch gate