54
slate rock
Worth a lookShows a sweet-spot price point ($20.03 avg), but a small market ($105K/yr) keeps it on the watch list.
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$6.73–$55.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good517.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$105K$105K/yr · 224K searches