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silvervine sticks for cats
Launch itA $1.0M/yr market growing +19.1% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.0M$1.0M/yr · 760K searches
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Price range
Okay$5.20–$20.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.68avg listing price — sweet spot $15–$100
Review moat
Bad5,305.66avg incumbent reviews — the moat a new listing must climb