Skip to content
60

sheba salmon pate

Launch it

A $8.8M/yr market growing +9.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 36Conversion 99Competition 46Returns 100Price range 88Avg price 95Brand share 0Review moat 25Quality gap 23

Market size

Incredible$8.8M

$8.8M/yr · 2.0M searches

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.63

avg listing price — sweet spot $15–$100

Price range

Great$11.89–$46.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,471.28

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand