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service dog vest
Skip itHigh returns (9.0%) — this niche doesn't clear our bar today.
Avg price
Great$20.77avg listing price — sweet spot $15–$100
Price range
Great$12.37–$38.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$800K$800K/yr · 2.9M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,155.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 6% kills the launch gate