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sensitive stomach cat food
Launch itA $1.8M/yr market growing +18.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$26.24avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 605K searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$6.61–$62.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,560.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand