35
selcon
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$12.94–$36.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,154.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 6% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 12K searches
Competition
Bad96%top-5 click share — a locked-up shelf