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scat mat for cats
Launch itA $1.3M/yr market growing +1.4% this quarter with returns at 3.9% — clears our launch bar.
Avg price
Incredible$27.50avg listing price — sweet spot $15–$100
Price range
Great$14.10–$68.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 725K searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,596.63avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 6% kills the launch gate
Growth
Okay+1.4%90-day search growth — must beat 0% to launch