39
roto brush
Skip itSoft demand (-80.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great164.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$53.78avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Good$18.63–$129.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$48K$48K/yr · 13K searches
Growth
Bad-80.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand