43
return pump
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.43avg listing price — sweet spot $15–$100
Price range
Great$10.02–$65.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 6% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$205K$205K/yr · 198K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,382.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.5%90-day search growth — must beat 0% to launch