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reptile heat bulb
Worth a lookShows searches that convert (12.5% search→purchase), but soft demand (-12.8% this quarter) keeps it on the watch list.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 6% kills the launch gate
Market size
Good$626K$626K/yr · 383K searches
Price range
Good$5.13–$30.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Review moat
Okay1,972.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-12.8%90-day search growth — must beat 0% to launch