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reflective dog vest
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.13–$56.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 6% kills the launch gate
Review moat
Okay2,627.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 157K searches
Growth
Bad-28.4%90-day search growth — must beat 0% to launch