44
reef light
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$91.11avg listing price — sweet spot $15–$100
Review moat
Great475.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$242K$242K/yr · 286K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$16.01–$314.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale